money

Active

Customers who have purchased recently and are within a normal repurchase window.

drift

Drifting

Customers who have purchased recently and are falling out of the normal repurchase window.

risk

Churn Risk

Customers who have not purchased recently and moderately outside of a normal repurchase window.

lost-items

Lost

Customers who have not purchased recently and are significantly outside of the normal repurchase window.