
How We Identify Your Customers.


Big Spenders
Big Spenders purchase irregularly, but when they make a purchase it's big.
They spend the least often and have relatively large order values.

Loyalists
Loyalists purchase regularly but don't spend very much at once.
They spend very often with relatively low order values.

Promising Customers
Promising customers have shown a desire to continue purchasing but don't have enough history to be identified as Loyalists or Big Spenders.

New Customers
New Customers are those who have placed a single order.
Everyone starts as a New Customer and with proper nurturing moves on to other segments.

Low Value
Low Value customers most likely fall out of your target audience.
They only purchased once, quite a while ago, with a pretty low order value.