Champions Champions are your most valuable customers and most raving fans. They spend the most often, in the highest quantities, and have the highest lifetime revenue.
Big Spenders Big Spenders purchase irregularly, but when they make a purchase it's big. They spend the least often and have relatively large order values.
Loyalists Loyalists purchase regularly but don't spend very much at once. They spend very often with relatively low order values.
Promising Customers Promising customers have shown a desire to continue purchasing but don't have enough history to be identified as Loyalists or Big Spenders.
New Customers New Customers are those who have placed a single order. Everyone starts as a New Customer and with proper nurturing moves on to other segments.
Low Value Low Value customers most likely fall out of your target audience. They only purchased once, quite a while ago, with a pretty low order value.
